Showing posts with label Auxilium Spots. Show all posts
Showing posts with label Auxilium Spots. Show all posts

May 05, 2010

Character Design: Auxilium Bad Guy #2

In the last of the three Auxilium spots that 2A created, the client wanted to go with a surfing theme, and wanted a second villain. I was excited to hear this, as it meant I could take this fun style and create a new nasty bad guy for it. Can't you just see me snickering as I twist my evil mustache?



Since both the original villain and the Auxilium hero were starring in this spot as well, I wanted to use a different body type for the new baddie. I went with a very round and robust form, with a bushy mustache and an awkward wisp of hair that looks suspiciously like a toupee. Add a gaudy striped swimsuit and voila! A new villain is ready to thwart a do-gooder.

I was really pleased with how this fellow turned out, as I feel he has that classic "old-timey" feel to him. Thankfully he looks way more dangerous than he really is, and his surfing leaves a lot to be desired!


Copyright © Auxilium


April 21, 2010

Character Designs: Auxilium Baseball Crowd

Last week we took at look at the two main characters from the Auxilium animated spots that 2A! worked on. This week we’ll take a look at some of the original characters we created for those spots.

The second animation needed a crowd to cheer the winning baseball team on, and we were excited to design them. Overall, the look of the characters is based on those fun UPA cartoons from the 1950's, so we did lots of research to make sure we captured that fun retro feel. The finals came out great I think! They feel fresh, yet classic and familiar. Get ready to “root, root, root!” for the Auxilium team!





Copyright © Auxilium


April 14, 2010

Auxilium: Flash Characters & Costumes

When 2A! worked on the Auxilium animated spots, the client asked us to match a specific style and provided sketches for the two main characters. This meant we had to build the characters in Flash, closely matching the provided sketches, and mimic the look for additional characters and clothing designs! This week I thought we’d take a look at the Flash artwork and clothing designs of the two main characters.




The first short had our hero and villain face off in their normal spy outfits, while the second and third shorts required us to create new costumes. We wanted the look of old-fashioned swimsuits and baseball uniforms to match the classic cartoon design, and it was super fun to research and design a look for each. I especially love the baseball uniforms, as they're iconic and old-fashioned.

Check in next week to see some of our original character designs for these fun animated shorts!


Copyright © Auxilium


August 17, 2009

Auxilium Animated Spots!


2A! helps motivate the Auxilium sales team with some fun, animated spots!

We were recently asked to design and create a series of Flash animations inspired by the old UPA cartoons of the 1950's. The shorts were commissioned by our friends at Sylar Media, and were used as internal sales tools aimed at motivating the Auxilium sales force and ultimately boosting the company’s sales.

2A! handled character design, background design, animation, music and sound effects for the series. Be sure to check out some more screenshots below!






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