March 23, 2012

Character Designs: Rita's Ice!

It’s that time of year again... Time to be cool and eat some Rita’s!

We were recently asked to help with the visual development of a group of quirky characters for a new Rita’s Ice commercial. The live-action TV spot, conceived and created by EFK Group, aired nationally to promote Rita’s season opening and FREE Italian Ice giveaway. =P

2A! designed the above characters, which were used as a guide to create the actual costumes the actors wear in the ad!

Watch the ad below:

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