April 21, 2010

Character Designs: Auxilium Baseball Crowd

Last week we took at look at the two main characters from the Auxilium animated spots that 2A! worked on. This week we’ll take a look at some of the original characters we created for those spots.

The second animation needed a crowd to cheer the winning baseball team on, and we were excited to design them. Overall, the look of the characters is based on those fun UPA cartoons from the 1950's, so we did lots of research to make sure we captured that fun retro feel. The finals came out great I think! They feel fresh, yet classic and familiar. Get ready to “root, root, root!” for the Auxilium team!

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